Business Entrepreneurship

Many people believe that success in any enterprise is a specific result or outcome, a destination at which they arrive one day. Let me assure you that success is more than the realization of one goal, or even several goals. Success is not a specific destination… it’s a direction you choose.

Running an online business, like any other business out there, is subject to certain principles, even laws by which all of us can make an enterprise prosper – or wither and die. Obstacles are everywhere and it sometimes seems that the only possible outcome is failure. There is no need to worry, however. I am going to name the three and a half principles for online success and try to show you the benefits of consistent, persistent and determined action that delivers success, not as a destination, but as a direction you choose.

1. The principle of intention

This principle states that, be it in online marketing or anywhere else, nothing will manifest without intention. You must first choose to manifest a certain result or outcome before it can transpire. Ask yourself what it is that you want, how much money do you want to earn, what kind of a relationship would you like to experience, etc. Once you’ve decided what it is that you want (this is important, never think of things you do not want), proceed to the second principle.

2. The principle of attention

This is the harder step as you can imagine. Placing attention on the things that can empower you and your business is very important because, as I have witnessed in my own life and career, the difference between those who have succeeded in any enterprise, made a fortune online or built a phenomenal relationship and those who have failed miserably in any venture is that they have placed attention on different things. The first focused their attention on improving, perfecting and learning from mistakes. The ones who failed miserably failed at improving, perfecting and learning from mistakes. The successful ones placed their attention on those things that brought them a reason to continue. Those that failed focused and gave attention to things that showed them only failure. Guess what they got. It’s natural to be scared, to lose hope, but it is not natural to remain scared and hopeless. As I have said, obstacles are everywhere, your job is to make mistakes, to learn from them and to grow. Focus all of your attention on the things that you can use to succeed and I guarantee, you will! Nurture the spirit of correctly focused attention and life, not just your business, will start to blossom.

3.  The principle of giving

“It is one of the most beautiful compensations of this life that no man can sincerely try to help another without helping himself.”    Ralph Waldo Emerson

This is powerful, trust me. You must first give to receive and you can easily prove this simple, but effective principle. I give away free stuff all the time and I find joy in the fact that many of the people that receive it get something of value and it doesn’t matter if they join me in any of my programs or not. Somehow, I still make a lot of money. Somehow, I still receive value. Giving can be its own reward, but I can assure you, it won’t stop there.

3 & 1/2. The part where you receive

This is tricky. Our minds tend to sabotage all our efforts by telling us we are not worthy of receiving the gifts or fruits of our labor. Tell yourself daily that you are the one that deserved this and you are the one who created this. All you’ll have to do next is enjoy your life and your work. You deserve it.

Running a business comes with its share of problems, in terms of both mechanics and aesthetics. In my experience, one of the most important challenges every entrepreneur faces is the naming or re-naming of a company. I’ve been involved in the creation of more than a dozen companies, and I have had the privilege of advising on the development of hundreds of others. Here are some of the lessons I learned when it comes to picking a name that will garner success, now and in the future:

Easy-to-Remember Names

Names that are easy to remember are a sure-fire way to increase advertising effectiveness. These kinds of names are easy to pronounce and often have a visual component (think Target and Duracell). The difficulty, though, is that they can be tough to trademark. Also, the specificity of easy-to-remember names can limit a business to a particular region or industry. The perk of these names, however, is their high spend-to-result ratio. If an entrepreneur picks a highly memorable name, he or she can spend relatively little and still net huge results in short working less and making more.

Trademarking That Works

By choosing a name that is easy to trademark, entrepreneurs can ensure that they will have a strong legal claim to their business identity. These kinds of names are often “made-up” words like Novartis, Accenture or ZymoGenetics. Other protectable names are based on unique proper nouns, such as Phillip Morris or Martha Stewart. One drawback of easy-to-trademark names is that they can be confusing. Also, entrepreneurs who choose these names can expect to spend more money on advertising to help customers recognize the name and understand the business behind it. This leaves entrepreneurs with a lower spend-to-result ratio.

Nonsense Names

Some companies have reaped great benefits from names that are both familiar enough to be memorable, but distinctive enough that they’re relatively easy to trademark. These are often called nonsense names. Some nonsense names—Apple, Amazon and Yahoo—combine a known word with an unexpected industry. Other nonsense names combine two familiar words people find easy to pronounce and envision, but meet the uniqueness criterion for trade-marking because you wouldn’t expect to see the two words used together. An example of this is Yogabutter (a local yoga studio) and Talking Rain (a soft drinks pioneer). I experimented with this nonsense approach by creating Purespace, a business that did short-term space rental for holistic practitioners. The name provided customers with a sense of our business, and it bred inquiry.

Testing the Name

I’ve learned that the worth of a business name is in the reaction of the customer or trademark attorney. To determine if their name has long-lasting appeal, entrepreneurs should find out if it allows them to access the tools they need for business. One way to do that is to Google the name. Business owners should ensure that someone isn’t already using the name—or something similar—in a way they wouldn’t want associated with their own business. This could cause confusion and lead to potential legal problems. When in doubt, it’s best to consult with an intellectual property attorney.

A carefully selected business name can save thousands of dollars a year in advertising costs, and it can keep the company on an extended path of greatness. The wrong name can sink a business by making marketing expensive and frustrating, or making it difficult to protect your business identity. When it comes to naming a business, you can never be too careful. After all, your success and future are on the line.

Log on to http://www.chrisrugh.com/ for more information!

Christopher Rugh ,EO Seattle  

A serial entrepreneur, Christopher is the founder and CEO of several companies, including 1-800-Good Credit, Worldwide Telegraph and CustomTollfree.com. He has
been an EO member since 2001. You can reach Christopher at cmb@customtollfree.com.

Technology is continuously developing, progressing and brings about significant changes in our everyday lives. But making a brave investment in a new form of technology entails great risks and money losses. Some scientific and engineering breakthroughs fail deliver efficient and effective solutions and some investors have been seeing this kind of failure and have stopped believing that significant growth is still possible for startup technology companies. But, this is not the case for the triumphant entrepreneur named Mouli Cohen. In fact, Mouli Cohen leads several private firms concentrating on the discovery, research and development of high technology, digital media, consumer products and biotechnology. These firms include Voltage Capital, ICOS, Aristo, Lilly and Ecast.

Mouli Cohen studies the competition very well and through his careful analysis, he combines his entrepreneurial expertise and sound investment skills with the art of scientific discovery and research. He believes that failure is always a part of a greater success and being passionate about failing and doing it again until you succeed is essential to making startup businesses work. Being with the right people is also a vital key to making your new investments on breakthrough inventions and innovations highly profitable and to gain a niche in the target market. Being around the right people, Mouli Cohen is confident to craft a robust and reliable management structure that will work hard in attaining the goals of the business.

Mouli Cohen finds pleasure in his business adventures, embraces the reality of packaging both his personal life and business career and enjoys every day of his life.

Budding business people are always on the hunt for useful tips that they can use for their home-based entrepreneurship. More and more people now are interested in creating a home based business because of the endless opportunities available online, even unknowledgeable individuals.

Through the internet, any person can become an entrepreneur. An online home-based entrepreneurship requires less capital investment and so many people think that they can easily make a fortune out of it. But you see, even an online business requires careful thought and consideration. You have to exert a lot of effort and time to make it a success. Some of the online entrepreneurship opportunities include affiliate marketing, blogging, copywriting, and many others. If you take your time to do some research, you can find many high-profits earning business opportunities out there.

For family-oriented individuals who seeks for more flexibilities and for those that don’t have a professional career, a home-based entrepreneurship may be the answer to their financial needs. Running an online business does not evolve mainly on the desire to earn income. It takes more than that. Here are some helpful tips that you can use in running your home-based business: 1.No man is an island. Have you heard of that famous cliche? That is specifically true for entrepreneurs. You are the boss of your business but that does not mean that you will not need any support. You need to seek help from people who are more experienced than you. You have to learn more about your target market so that you can address its needs accordingly.

You can contact professional organizations for more information. Through research, you can learn a lot. 2.Educate yourself and be well informed. Only God knows everything. Man has limitations and so you will not know everything that is happening all at once. You need to get the proper training in running your home-based business. You need to familiarize yourself with record keeping, tax deductions, and basic accounting procedures. Through series of trainings, you will know more about running your online business venture especially if you are new in this field. 3.Never start a business that you are not familiar with. Training and experience are the keys to success. To run your home-based business smoothly, you need to be an expert.

Continue to learn as much as possible. Get to know in detail every possible aspect of the business you can think of before you plunge into your new business. 4.Never lose hope. Always have self confidence so that you can pass all the trainings and become a professional entrepreneur. You must always be patient and don’t give up easily especially if you are encountering certain difficulties and problems. By working hard, you can get the exact results that you want. Huge results don’t come instantly. You must always trust your training, your business plans, and most especially, yourself. These are some tips that you can use in making your home-based business a success. There are many tips that you can find on the internet but these four tips are among the best and most effective. Many expert entrepreneurs can attest to that.

If you want, you can join entrepreneur workshops so that you can meet famous entrepreneurs and learn more about their lives. As the number of home-based entrepreneurship increases, you must be able to compete with other businesses. This is the only way to be successful. Incorporate these helpful tips in starting your online business and soon enough, you can prove if it is effective or not. You can earn huge profits if you start your business with a solid foundation and manage it effectively.